Ref 65: Flash Boys

 
  Please note the authoritative resources for the data below are:

1.

The sponsorship details as located on the conferences public websites:
http://www.flashforward2004.com
http://www.freshconference.com

http://www.flashfestival.net/2004

http://www.madrettor.org
(now offline)
2. My first hand experiences e.g. observations of, conversations with some of the key practitioners at the Flashforward 2001 Amsterdam festival (Nikola Tosic , James Paterson , Joshua Davis , Andres Odendaal ), and the Madrettor 2002 festival (Mike Young , Amy Franceschini , Jemma Gura , François Naudé , Bradley Grosh , Daniel Brown , Ben Wheatley .
   

3.

Continued informal but expert advice from the Flash developer Hoss Gifford, who has presented eight times at the Flash Forward conferences between 2000 -2004, Milia Cannes (2001), NMUF New York (2001), Rotterdam (2001), BD4D (main speaker Manchester 2002), Flash in the Can Toronto (2004) and is the author of: New Masters of Flash 2002 (1903450365), Flash MX Upgrade Essentials (1903450764), Flash Video Creativity (1904344216), see electronic text http://www.flamjam.com for more details.
   
4. My personal experiences of being approach online by Flash practitioners searching out other female peers e.g. Veronique Brossier and Sunny at freshfroot.com (now offline) and Norma V Toraya the artist behind crankbunny.com .
   

Significant Flash and digital design expos and their sponsors:

2000
- pres

The Flash Forward festivals are sponsored by Macromedia.
Available in electronic format: http://www.flashforward2004.com

2000
- pres

OFFF, The Online Flash Film Festival is this year sponsored by Diesel and MediaTemple
2001
- 2002
The Idn Conferences or Fresh conferences are sponsored by Adobe, Mackintosh and Macromedia. Available in electronic format: http://www.freshconference.com
2001
- pres
Flash In The Can, the Canadian Flash festival is this year sponsored by Macromedia, Humber, and MediaTemple. Available in electronic format: http://www.flashinthecan.com
2002
- pres
The French Flash Festival hosted this year at the Pompidou centre Paris is sponsored in part by Macromedia. Available in electronic format: http://www.flashfestival.net/2004
2002 Madrettor the Rotterdam new media festival (associated with N.M.U.F underground, 2001) had no corporate sponsorship.

Macromedia and their boys

 

Macromedia are the gold sponsors of the Flashforward (FF) conferences. These have been running since the inaugural session in San Francisco 2000. The conferences have helped promote and showcase online projects that use Flash as a core technology, which in turn sustains interest and energy around their product. In ever increasing amounts, the FF conferences are failing to involve critical dialogue or artworks that embody critical commentaries.

Rather, the conferences are becoming more commercial -- focusing on technique and programming orientated master classes. In their (lynda.com and uda.com ) choices of conference speakers they have helped the visibility of a group of key newmedia developers. Below are a list of the main practitioners using Flash. The second list is used to draw comparisons on the inequality in the volume of visible women.

Visible male Flash practitioners:

 
Joshua Davis (US) praystation.com

Branden Hall (US)

praystation.com
Yugo Nakamara (Japan) yugop.com
James Patterson (Canada) presstube.com & insertsilence.com
Amit Pitaru (US) insertsilence.com & pitaru.com
Andres Odendaal (South Africa) wireframe.co.za & sumona.com
Michael Young & Michael Cina (US) youworkforthem.com weworkforthem.com , trueistrue.com , submethod.com ,
Florian Schmitt (UK) hi-res.net
Josh On (US) futurefarmers.com
Brendan Dawes (UK) brendandawes.com
Robert Hodgin (US) flight404.com
Eric Natzke (US) natzke.com
Manny Tan (US) uncontrol.com
Michael Schmidt & Toke Nygaard (US) k10k.net & cubancouncil.com
Matt Owens (US) volumeone.com
Alex Sacui (US) nosepilot.com
Yohan Gingras (Canada) evilpupil.com
Nando Costa (Brazil) hungryfordesign.com
Niko Stumpo (Italy) abnormalbehaviorchild.com
Bradley Grosh (US) gmunk.com
Ian Kovalik (US) hillmancurtis.com
Tom Roope (UK) tomato.co.uk
Hoss Gifford (UK) flamjam.com
Ross Mawdsley (UK) simian.nu
Han Hoogerbrugge (EU) hoogerbrugge.com
Daniel Brown (UK) play-create.com
Geoff Sterns (US) deconcept.com
James Tindall (UK) atomless.com
Daljit Singh (UK) digitlondon.com
Mickey Stretton & Simon Sankarayya (UK) allofus.org
Martin Highes & Jordan Stone (US/UK) wefail.com
Matthew Richmond &Thomas Romer (US) choppingblock.com
James Baker & KC Austin (US) wddg.com
Jon Lorenz (Canada) iamstatic.com
Todd Purgason (US) juxtinteractive.com
Josh Ulm (US) ioresearch.com
Samuel Wan (US) method.org & samuelwan.com
James Widegren (US) threeoh.com
Robert Penner (US) robertpenner.com
Colin Mook (US) moock.org
Ty Lettau (US) soundofdesign.com
Matt Owens & Warren Corbit (US) one9ine.com
Jared Tarbell (US) levitated.net
Andy Cameron (UK) romandson.com
Jerome Chatelain (France) chman.com
Trevor Van Meter (EU) trevorvanmeter.com
Krister Olsson (US) tree-axis.com
Grant Skinner (Canada) gskinner.com
Daniel Achilles (US) precinct.net
Jeremy Thorp (Canada) blprnt.com
Patrick Thiel (US) pepworks.com
Pascal Leroy (BE) group94.com
Marcos Wescamp(EU) marcosweskamp.com
Thijs Triemstra (EU) collab.nl
Craig Swann (Canada) crashmedia.com

It is well acknowledged that female practitioners are under- represented and are often invisible in the field of digital design. The list below shows the notable visible women:

Alexandria Jugovic (UK) hi-res.net

Amy Franceschini (US)

futurefarmers.com
Jemma Gura (US) prate.com
Veronique Brossier (France) v-ro.com
Karen Ingram (US) krening.com
Irene Chan (US) eneri.net
Marina Zurkow (US) o-matic.com
Jessica Speigel (US) were-here.com
Anisa Suthayalai (US) bydefault.org
Darleen Scherer (US) choppingblock.com
Auriea Harvey (US) entropy8zuper.org

A list of less well known but not completely invisible practitioners:

Norma V Toraya (US) crankbunny.com

Eun-Ha Paek (US)

milkyelephant.com & eun-ha.com
Jimmy Owenn (France) blackeyed.com
Young-hae Chang (South Korea) yhchang.com
Chantelle Tucker (Canada) orcagirl.com
The invisible - the untold
"Untold grew out of a challenging statistic that appeared in the Onedotzero 06 catalogue". Onedotzero (1996-present) is a project that showcases the best in digital media and film. Their statistic in their 2002 tour showed that of all the contributors to the festival only 1% was female. The Institute of Contemporary Arts (London), which was holding the festival, contacted the untold collective to organise an exhibition of female designers to run on either side of the Onedotzero festival as a response. It resulted in Untold the exhibition at the ICA London (May 2002). Available as electronic text: http://www.untold.recollective.co.uk
From the continuing work of the "untold collective":
Racheal Collinson (UK) rechord.com/cubop

Zelda Rhiando (UK)

badzelda.com
Domitilla Biondi (Italy) ekidna.it
Christine Zmoelnig (EU) sensomatic.com
Susanne Dickel (UK) tmg.co.uk
Roya Jakoby (UK) girlfish.net
Sarah Morris (UK) skybluepink.co.uk
Ivana Martinovic (EU) ivana.com.au & emoh.net
Azul de Corso (Argentina) azuldecorso.com.ar
Anna Angul (Australia) quikanddirty.com
Angela Rohner (US) alteredpixel.com
Nat Hunter (UK) airside.co.uk
Chanuki Seresinhe/Francis O'Reilly (UK) recollective.co.uk
LindA (UK) recollective.co.uk

Selection from gusset.net. Available as electronic text:

http://www.gusset.net/dontyoustop
Charlene Tay (Singapore) pinkash.com

Christine Smart (US)

beingsmart.com
Emme Stone (US) neumu.net
Arnida Drew Europeo (Philippines) dreweuropeo.com
Lia (EU) re-move.org
Jude Robinson (UK) rubixblox.com
Pamela Holden (UK) subdued.co.uk
Margaret Penney (US) dream7.com
Anya Medvedeva (US) alterpath.com